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About Qualtrics XM

Qualtrics is a single system of record for all experience data, also called X-data™, allowing organizations to manage the four core experiences of business—customer, product, employee and brand experiences—on one platform. Over 8,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics.

Qualtrics XM and Jebbit

The Jebbit platform empowers businesses to collect zero-party data (ZPD) at scale via branded, interactive quizzes that are engaging and valuable to the customer. These quizzes are built without needing to touch a line of code - can live on any channel or device - and can achieve multiple business objectives because more than 85% of customers who start a Jebbit experience will complete it. 


You’ll be able to supercharge existing Qualtrics’ customer profiles with zero-party data or create net-new records as data automatically flows into your XM Directory. ZPD includes interests, preferences, motivations, intents, etc that a customer is willing to provide. Combined with experience Data, this enables you to act and personalize digital experiences with Qualtrics.

Use cases

  • Supercharge Your Qualtrics XM Customer Records

    Grow your Qualtrics XM Directory exponentially by using Jebbit to collect preferences, motivations and intentions (avg. 85%+ completion rates and capture avg. 4-6 ZPD attributes per engagement)

  • Achieve Multiple Business Objectives With A Single Jebbit Experience

    With enhanced brand customization using Jebbit, you’ll not only capture more data and leads, but can simultaneously increase online conversion rates, drive lifts in AOV, validate existing database segments, and boost overall engagement and personalization.

  • Personalize At Scale

    Combining zero-party data with X Data, you’ll be equipped to act and personalize digital experiences with Qualtrics.

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